Kyruus used in a course at HBS on entrepreneurship in the healthcare and IT services (EHITS). He describes the young company, which has built a very large database of doctors. The company had some early success with pilots known customers, but now faces a choice on which markets to pursue. These markets offer every opportunity, but the company has to make some decisions. As often happens in early stage companies, this election will affect a number of things, including the organizational needs and capital requirements. "Hide
by Robert F. Higgins, Penrose O'Donnell, Mehul Bhatt Source: Harvard Business School 29 pages. Publication Date: September 10, 2012. Prod. #: 813060-PDF-ENG
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