Kuhn Flowers is a very successful florist in Jacksonville, Florida. The case describes the marketing Kuhn and operating strategies, emphasizing their interaction. The background to the case, the trend in the flower retail industry, are described along with the more recent entry into Wal-Mart and other "power" retail. "Hide
by Paul W. Farris, Thomas G. Disantis, Ervin R. Shames Source: Darden School of Business 18 pages. Publication Date: July 21, 2004. Prod. #: UV2951-PDF-ENG
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