Kreative Works: Extending the Boundaries Case Solution
In April 2016, the owner of Kreative Works, a small furnishings maker in Lucknow, Uttar Pradesh, India, chose to broaden his business's item line in reaction to increased market competitors and a shift in customers' purchasing patterns and choices. The intent was to extend the business's market reach from its conventional target of academic establishment and workplaces to a customer industry by marketing a premium lounge chair and a household of dining chairs. Offered these scenarios, should the business market its brand-new item line in a single retail outlet or through an unique dealership or supplier (a centralized channel framework), or by dispersing its items through several suppliers or sellers (a decentralized channel structure)?
This is just an excerpt. This case is about LEADERSHIP & MANAGING PEOPLE
PUBLICATION DATE: December 12, 2016
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