"If the cable companies are choosing to give up our stations from their systems, how can we reach the public with the quality of television programs? We can not serve our communities, if people can not find us." Anthony (Tony) Tiano, president of KQED, Inc, was more concerned about the deregulation of the cable television industry, and what it meant for his two public television stations in the summer of 1988. He needs to develop a strategy to enhance service KQED in the era of cable broadcasting. "Hide
by Robert R. Augsburger, J. Ivy Miliman, Jon Abbott Source: Stanford Graduate School of Business 22 pages. Publication Date: 01 January 1990. Prod. #: PM29-PDF-ENG
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