This exercise is one in a series preferred to aid pupils learn how to perform financial calculations in marketing contexts. Kookaburra, a maker of cricket equipment popular in the Uk, New Zealand, Australia, South Africa, and India, was considering two strategies for positioning a new cricket bat in India.
Both approaches would cannibalize sales that is present, and Lulu Popplewell, group supervisor accountable for the Indian market, desired to figure out the financial impact of both to determine which one she would recommend. This exercise asks pupils to think about the financial effect of cannibalization rates and different branding strategies, and presents a difficulty that is fantastic about branding strategy on a brand new product.
PUBLICATION DATE: October 09, 2012 PRODUCT #: KEL684-HCB-ENG
This is just an excerpt. This case is about SALES & MARKETING
Related Case Solutions & Analyses:
Microsoft: Positioning the Tablet PC
Creating the Customer-Centric Team: Coordinating Sales & Marketing
First Impressions Inc. A
Rana Plaza: Workplace Safety in Bangladesh
Italian Textiles and China
Hootsuite: Monetizing
Boise Automation Canada Ltd.: The Lost Order at Northern Paper (B)
Fishbay.in – Fishing on the Net
Aligning Culture and Strategy at A. P. Nichols
CAA Saskatchewan: Future of Auto Club
