Kodak in China (A) Case Solution
Abstract:
This case updates the earlier series (A through C) that explained Kodak's technique for utilizing acquisitions to combine a fragmented market in China and place themselves as the dominant gamer. The case concludes by explaining the unexpected switch to digital electronic cameras that occurred in 2005 and the effects for Kodak's technique.
Pedagogical Objectives:
Utilized in combination with the earlier cases, the function is to evaluate the tactical function of acquisitions in techniques for the China market, tactical reasoning and assessment, offer making, and post acquisition monitoring. The case can likewise be utilized to go over the dangers and capacity of an Merger and Acquisitions technique in quickly altering markets.
This case is about Marketing
published: 02 Jan 2000
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