In 2011, Khalil and Adil Sattar considering growth opportunities for K & N, their family business, which is the market leader in processed chicken products and value-added chicken in Pakistan. This position has been built as part of a strategy of vertical integration, product innovation, and branding. K & N has also developed its own network of retail "Chicken Shops" to promote their products. Growth opportunities include the expansion contained in Pakistan and export to nearby markets, and / or the development of global brands of halal food.
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by David E. Bell, Damien P. McLaughlin, Mary Shelman Source: Harvard Business School 31 pages. Publication Date: December 16, 2011. Prod. #: 512002-PDF-ENG
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