Focused on the business - both in the establishment of new business and in accordance entrepreneurial spirit is alive in large, established organizations - and internationalization. Describes how the toy maker Hasbro and other major toy manufacturers have rejected the idea of an American entrepreneur and how he started selling toys (K'NEX) himself. Despite the fact that the LEGO (powerful construction toy manufacturer) dominated the market, K'NEX has become a success in the United States. As an American entrepreneur to take his product internationally? It looks like the date and various strategies to enter international. "Hide
by Jacques Horovitz, Els Van Weering Source: IMD 14 pages. Publication Date: January 1, 1997. Prod. #: IMD114-PDF-ENG
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