Kmart Union in Greensboro Fights for a Contract (B): Reaching Out, Re-framing the Issue Harvard Case Solution & Analysis

Kmart Union in Greensboro Fights for a Contract (B): Reaching Out, Re-framing the Issue Case Solution

A problem as faced by them in negotiating a contract with their company, which viewed wages and working conditions in keeping with regional states, when the workers of a Kmart distribution center in Greensboro, North Carolina vote to unionize. Finally, members of the Amalgamated Clothing and Textile Workers determine they must enlist public opinion as a means to demand direction.This row of studies indicates that the strategies they use-strategies which at alienate local opinion but which are corrected in ways that prove successful. The instance describes, in particular, the choice to recruit local religious leaders, whose support proves critical. HKS Instance Number 1604.0

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This is just an excerpt. This case is about LEADERSHIP & MANAGING PEOPLE

PUBLICATION DATE: June 01, 2000 PRODUCT #: HKS493-HCB-ENG

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