Kmart Union in Greensboro Fights for a Contract (B): Reaching Out Re-framing the Issue Harvard Case Solution & Analysis

When employees Kmart distribution center in Greensboro, North Carolina to vote in the union, they face difficulties in contract negotiations with the employer, which is considered wages and working conditions in accordance with local conditions.

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In the end, members of the Joint clothing and textile workers have decided that they need to secure public opinion as a means of pressure control. This is sometimes described tactics they use tactics that seemingly alienate local but are configured so as to be effective. The case describes, in particular, the decision to involve local religious leaders, whose support is crucial. HKS Case Number 1604.0 "Hide
Pamela Varley on 18 pages. Publication Date: June 1, 2000. Prod. #: HKS493-PDF-ENG

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