When employees Kmart distribution center in Greensboro, North Carolina to vote in the union, they face difficulties in contract negotiations with the employer, which is considered wages and working conditions in accordance with local conditions.
In the end, members of the Joint clothing and textile workers have decided that they need to secure public opinion as a means of pressure control. This number of cases (see also 1604.0) describes the tactics they use tactics that seemingly alienate local but are configured so as to be effective. The case describes, in particular, the decision to involve local religious leaders, whose support is crucial. Case is designed to support organizations discussing tactics and strategy. In addition, it can be used to discuss the economics of labor, as a means to study the merits of the claim and counter-Kmart employees set management. "Hide
Pamela Varley on 20 pages. Publication Date: June 1, 2000. Prod. #: HKS592-PDF-ENG