The case describes the strategic opportunities of internationalization of digital music services, KKBOX.com, based in Taiwan. KKBOX was the first independent profitable provider of digital music in the world. There were several factors that affect the profitability of KKBOX. Looking for growth, internationalization service KKBOX did increase their participation in international operations to adapt their strategies, resources and structure. Strategy includes content from the path, the path of the new road technology platform or service. Although there were good reasons to hold each in depth, it was vitally important priorities in order to understand what has been negotiated, but that was the main crossing at the border in order to build a stable and strong brand of KKBOX. "Hide
for Co-Tsyr yuan, Darren Meister Source: Richard Ivey School of Business Foundation 13 pages. Publication Date: August 3, 2011. Prod. #: W11306-PDF-ENG
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