The case describes the start, growth and current challenges of two innovative enterprises in the nascent social financing market. It shows how these organisations are using the concept of micro lending that is online to eradicate poverty.
Both companies have basically different business models, while managing in the exact same market space: Kiva is based on goodwill while MYC4 is based on market incentives. Which model is more likely to succeed?
PUBLICATION DATE: June 30, 2009 PRODUCT #: INS080-PDF-ENG
This is just an excerpt. This case is about LEADERSHIP & MANAGING PEOPLE
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