A successful business executive and avid sailor was thinking about new alternatives to an old issue: safely carrying oil products. In late June 2014, the Canadian government had merely approved a pipeline to transport bitumen to the British Columbia coast from Alberta. The instant reaction from First Nations and environmental groups was extremely negative.
Against this backdrop, the executive had put forward a revolutionary proposition before sending it across the Pacific Ocean to refine the bitumen in British Columbia. Ultimately, he would need a $10 billion loan guarantee from the federal government. In the short term, he needed $150 million to undertake a feasibility study. What, he wondered, was the very best method to carry on? Saul Klein is affiliated with University of Victoria.
PUBLICATION DATE: November 25, 2015 PRODUCT #: W15530-PDF-ENG
This is just an excerpt. This case is about STRATEGY & EXECUTION
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