This case focuses on Kit Hinrichs, 65, Pentagram partner, a private firm interdisciplinary project. One of the most prestigious firms in the world of design, the pentagram was founded by five designers from different disciplines in London in 1970. By 2008, the pentagram has remained small, with fewer than 30 partners, each a real star in his own right. Pentagram were two basic principles, the first of which was equity. The principle of equal treatment means that the leadership was evenly distributed partners experienced no more formal authority than the new partners, but only a formal leadership role was the chairman position, which, after being held by the founder for 30 years, has been rotated every two years . In addition, the pentagram was the corporate office, each partner is expected to manage their own financial, marketing and human resource function. The second principle of the pentagram was generous. All partners are equal shareholders of the company. Pentagram extensive in New York in the early 1980s, and in the late 1980s, Hinrichs set location in San Francisco. This case traces Hinrichs, he builds San Francisco, a pentagram in the office, and the details of the evolution of the pentagram itself. Furthermore, in this case offers a thick description Hinrichs and his team, working with clients. This case can be used in business and executive training courses for professional services firms, leading creative organizations, and the role of design in business. It should also be used in design school. "Hide
by Linda A. Hill, Emily A. Stecker Source: Harvard Business School 28 pages. Publication Date: June 26, 2008. Prod. #: 408127-PDF-ENG
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