He highly thought in the Kipling brand name, and after opening the very first Italian Kipling store in a shopping mall near Rome, chose to change into a greater gear - opening the next 25 shops! Enrico had actually discovered a financier ready to risk a great offer of cash in the advancement of Kipling's franchise idea in Italy.
After a brief debate of the Kipling idea, the male verified his interest in investing in Kipling with a small Italian twist; rather of ending up being a Kipling franchisee, he desired to take over the entire business and end up being the franchisor! Was this truly exactly what he was after when he went into the Italian market? Would he have to deal with this kind of concern when internationalizing Kipling?
PUBLICATION DATE: March 24, 2010 PRODUCT #: IMD512-HCB-ENG
This is just an excerpt. This case is about LEADERSHIP & MANAGING PEOPLE
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