This case concentrates on the competitive strategy of the number two management software company in China, Kingdee, as it competes with international firms that are major and UFIDA Oracle and SAP for standing in the Chinese marketplace.
A special focus is on its internal culture as it strives to grow fast with a very young non-Hokou-bearing staff in Shenzhen.
PUBLICATION DATE: January 03, 2011 PRODUCT #: TU0005-PDF-ENG
This is just an excerpt. This case is about STRATEGY & EXECUTION