Pramtex, an Australian company, founded in 1985, was one of the star players in the new optical disk hardware. Known for its high quality products, the company had a strong position in all key markets in Asia. So far Pramtex stayed ahead of the competition by focusing on the production of the production line for the new disc format. However, the company has become increasingly vulnerable to competition as the industry matured. John Reef, Product Manager Pramtex, had reason to be concerned when he learned that one of their major Japanese customers, Kimura KK, decided to purchase three machines Pramtex for a new plant in Taiwan. It was the second Japanese customers Pramtex lost in the same week.
kk case
solution" width="288" height="288" /> kimura kk case solution"Hide
by Dominique Turpin Source: IMD 14 pages. Publication Date: January 1, 2001. Prod. #: IMD155-PDF-ENG
Related Case Solutions & Analyses:
Cirque du Soleil–The High-Wire Act of Building Sustainable Partnerships
Ganesh Natarajan: Leading Innovation and Organizational Change at Zensar (B)
The Pepsi Refresh Project: Thirst for Change
Cold Opportunity (A): The Nils Bergqvist Story
Don Jenkins: Resigning from the Firm
Evaluating M&Deals–Announcement Effects Risk Arbitrage and Event Risk
Framing and Negotiation
Cola Wars: Going Global
HOUSE OF QUALITY AT APPLE
UBS-ROGUE TRADER SCANDAL
