Jon Pastor along with Lawrence Zhou were stimulated by the similar issue: the Internet was not astonishingly helpful in the hunt for an apartment. The online flat rental market was fragmented, opaque and wrought with misinformation.
Killing Craigslist Entrepreneurship in the Online Apartment Rental Market Case Study Solution
The leader in this space was despite introducing nearly no initiations in its 15 years of existence, the website Craigslist, which was the tenth most visited site in the USA and the most extremely trafficked classifieds site globally. Having endured as consumers, Jon and Lawrence found this chaotic space as fertile soil for entrepreneurship. But the routes these entrepreneurs chose to take were distinct. "Killing Craigslist" investigates the company Jon and Lawrence built to improve the online lease experience, and analyzes strategies to entice users and monetize their sites, all in shadow of a deeply entrenched incumbent.
PUBLICATION DATE: January 18, 2012 PRODUCT #: 912009-PDF-ENG
This is just an excerpt. This case is about INNOVATION & ENTREPRENEURSHIP
Related Case Solutions & Analyses:
Roppongi Hills: City Within a City
Marie Trellu-Kane at Unis-Cité: Establishing Youth Service in France
The U.S. Postal Service: A First Class Disruption
Framing and Re-Framing: Core Skills for a Complex World
Codecademy: Monetizing a Movement?
Damien Hirst and the contemporary art market
Gruppo illy SpA (B): Universita del Caffe
Showpad
Competing Through Joint Innovation
Sustainability Lessons From the Front Lines
