Founder market consulting children, a market research firm dedicated to children, adolescents and youth segment, faces growing competition and slowing revenue and exploring the future strategic direction of the business. In particular, it should formulate the best plan for the protection of a niche market and decide how to pursue an aggressive expansion. In addition, children in the consulting market is part of her business partner marketing firm. Any changes to the founder chooses to respect this relationship, limiting its options. Overarching corporate objectives for the company is to protect the market from large businesses that want to increase their share in the market research industry. "Hide
by Paul Beamish, Stephanie Taylor, Alexei Vinogradov Source: Richard Ivey School of Business Foundation 9 pages. Publication Date: October 14, 2004. Prod. #: 904M65-PDF-ENG
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