In this case, we look at the design and development of non-traditional market, where neither the money nor the traditional "goods" are reversed. Kidney exchange idea pioneered HBS professor and market designer Alvin Roth, and a small group of innovative physicians. This case follows the group as they struggle with some of the complex issues associated with the launch of a national clearinghouse for the exchange of kidneys. He raised important questions about why and how value is created in the markets, and the importance of moral dilemmas (in this case, the buying and selling of human organs) complicate the relationship between the foreign exchange market and the creation of value. "Hide
by Brian J. Hall, Nicole Bennett Source: Harvard Business School 4 pages. Publication Date: June 30, 2008. Prod. #: 908068-PDF-ENG
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