The area food safety authorities investigated the scenario and found that KFC China had not been unaware of the situation since 2010 but had decided to remain muted.
china case
study solution" width="288" height="288" /> kfc in china case study solutionNetizens and local consumers were in an uproar within the scandal, which eventually in 2013 broke the group's 11-year streak of double digit growth. Some marketing campaigns were ran to save the standing of the fast food giant. The event represents the challenges faced by KFC China's supply chain management in ensuring the security and caliber of products from its first-tier providers and their vendors in a subsequent tier.
KFC China Still Finger Lickin’ Good Case Study Solution
Would the "Finger Lickin' Good" chain have the capacity to rebound fast from the scandal? What could KFC China do about its supply chain and consumers' trust?
PUBLICATION DATE: June 23, 2014 PRODUCT #: HK1043-PDF-ENG
This is just an excerpt. This case is about LEADERSHIP & MANAGING PEOPLE
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