Case provides confidential information for students assuming the role of senior executives of Keurig, a startup that has developed an advanced "portion pack" coffee brewing option, in a discussion to license technology to Green Mountain Coffee Roasters (GMCR).
The negotiation will decide the royalty to be paid to Keurig by GMCR, who will produce capital expenditures, and determine whether exclusive distribution rights are secured by GMCR to Keurig's system.
PUBLICATION DATE: December 09, 2011 PRODUCT #: 812102-PDF-ENG
This is just an excerpt. This case is about INNOVATION & ENTREPRENEURSHIP
Related Case Solutions & Analyses:
BEN & JERRYS HOMEMADE ICE CREAM INC.: A PERIOD OF TRANSITION
Identifying Gains and Losses from International Trade: An Exercise
Highbridge Capital Management: Building a Sustainable Organization
A Note on Women and Power
Innovating for the Safety Net: Sources of Funding
Wal-Mart’s Sustainability Strategy (C): Inventory Management in the Seafood Supply Chain
Note on IPO Share Allocation
Baker Hughes, Foreign Corrupt Practices Act
Sharks in the Water, Battling an Activist Investor for Corporate Control (B)
Obama and the Power of Social Media and Technology (Condensed Version)
