Kering a conglomerate has its headquarters in Paris, and its CEO ever since 2005 has successfully aligned the business strategy to focus on luxury goods and sporting and lifestyle brands- comprising Gucci, Yves St-Laurent, Stella McCartney, Alexander McQueen and Balenciaga, among others – through selling, non-associated businesses. By 2012, the company was more focused than ever before but was poor in one essential aspect - its online presence.
Kering Luxury in the Digital World Case Study Solution
Like most rivals inside the luxury business, it was endeavoring with how it should capitalize on the benefits of an internet presence, trying not to wander far from its own brands' luxury strategy. Kering recognized the need for growing online, but needed to come up with an ideal strategy to successfully grow its own high-end luxury brands' digital existence.
PUBLICATION DATE: August 08, 2014 PRODUCT #: W14347-HCB-ENG
This is just an excerpt. This case is about SALES & MARKETING
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