The third-largest beef processor Ireland, Kepak faces new opportunities as well as serious problems with the collapse of the "Celtic Tiger." The Government has identified food and agriculture as a way of a country can be much larger exports. However, the beef industry is suffering from overcapacity and inefficient structure of agriculture. CEO John Horgan is considering the best way to position Kepak for success, including the possibility of an umbrella brand of Irish beef, the ability to "co-opetition" in the industry, and how to increase the successful firm convenience foods business more countries.
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by David E. Bell, Damien P. McLaughlin, Mary Shelman Source: Harvard Business School 23 pages. Publication Date: December 20, 2010. Prod. #: 511070-PDF-ENG
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