Founded in 1934, Muzak pioneer in the music industry. Equipped with technology of decency and an extensive library of music, over the next decades, the Muzak franchise expanded geographically. Despite the history of innovation in the late 1990s, Muzak was anemic financial and low staff morale. When a new CEO Bill Boyd headed in 1997, he assembled a new management team. New Vice President of Marketing, Kenny Kahn, worked with the design firm Pentagram rebranded the company, not only for customers, but to ignite organizational change. But as the Muzak was a franchise organization, Kahn had to convince independent subsidiaries to pay for what was an extensive rebranding. This case can be used for learning how branding can be used as a tool to initiate cultural change, not to influence without authority, and how businesses can work effectively with the design firm "Hide
. by Linda A. Hill, Emily A. Stecker Source: Harvard Business School 23 pages. Publication Date: May 12, 2008. Prod. #: 408057-PDF-ENG
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