Includes a strategic decision about how quickly increase sales. Improvements in technology have reduced the cost of electricity generated from wind turbines to the point where they can compete with fossil fuel plants. KENETECH to raise equity capital to finance its growth. Rapid growth strategy requires a greater amount of capital to be raised up to the time when a new technology is complete, you may need a lower price per share of stock in an initial public offering. Slower growth strategy may enable powerful competitors in the market while limiting the total share of the market share KENETECH wind turbines. "Hide
by William E. Fruhan Source: Harvard Business School 16 pages. Publication Date: April 8, 1994. Prod. #: 294111-PDF-ENG
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