The role of marketing research in decision-making product manager. Traces the development of market research information for the introduction of new products, and presents a dilemma manager receiving market data that do not meet the expectations and plans. As product manager, combine that information with the decision? "Hide
by David J. Reibstein, Elizabeth Webster Source: Harvard Business School 31 pages. Publication Date: 01 May 1980. Prod. #: 580148-PDF-ENG
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