Ken Hakuta: AllHerb.com Harvard Case Solution & Analysis

Ken Hakuta been an entrepreneur all his life. Began a series of consumer-oriented companies, he became known as "Dr. Fad," the initiator of the "Wacky Wallwalker" toy craze in 1980. Wanting to strike in an exciting new direction in 1998, he took advantage of his longtime interest in herbal medicine to find AllHerb.com, the first e-commerce company devoted solely to herbal products and information tool. "Hide
by Theresa M. Amabile, Nicole Tempest Source: Harvard Business School 24 pages. Publication Date: March 29, 1999. Prod. #: 899250-PDF-ENG

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