Members of the board of a youth camp affiliated with the United Church of Canada were contemplating how to enhance the competitive positioning of the camp. The organization recently received the Board Chair viewed it as an opportunity to revisit the organization's direction and placement relative to other camps in the area and a comparatively large contribution.
The organization faced competition from numerous faith based and non-religion established camps, most of which offered more diverse programming or were positioned with a Christian message that was stronger. The Board needed to ascertain the best way to enhance the organization's competitive position without endangering core assignment and its Christian origins. It also needed to determine how this could be supported by the donated money, whether through other means or a new building.
This is just an excerpt. This case is about STRATEGY & EXECUTION
PUBLICATION DATE: May 05, 2015 PRODUCT #: NA0341-PDF-ENG