In April 2013, Kassatly Chtaura, a family-owned company of both alcoholic and non-alcoholic beverages headquartered in Chtaura, Lebanon, faces a dilemma. It is doing well with regard to sales and market share and has succeeded in building a solid income. Meanwhile, the prior year's numbers show dim growth performance, and the family is unsatisfied about sales of its syrups, juices, ready-to-drink beverages and wines have reached a plateau.
Kassatly Chtaura Time to Expand Abroad Case Study Solution
Should the firm extend its supply network or manufacture a new factory and move some operations to Angola or Saudi Arabia? They are in distant locations with distinct cultures, although these are assuring markets. Or should it stay put and expand its operations by introducing a brand new product, beer? Adding to Saudi Arabia successful portfolio realize a household vision, and will complement its business strengths in Lebanon, especially when reinforced by its highly successful advertising campaigns. Given the uncertain political situation in Lebanon, is it time to spend money on international marketplaces?
PUBLICATION DATE: October 29, 2015 PRODUCT #: W15492-HCB-ENG
This is just an excerpt. This case is about STRATEGY & EXECUTION
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