This is the third and final part of a series of cases dealing with the distribution of FMCG (FMCG) in low-income countries (slums) in Kenya. He describes the situation in July 2008. Despite his success, Kaskazi mainly used for short-term actions of their clients. This creates a drought and void in the market when the contract comes to an end. Wanjohi and appetite increased - he is considering expanding into neighboring countries such as Uganda and Tanzania, as well as the development and promotion of its products. Learning objectives: a series of cases will be suitable for a basic course marketing (with the market challenge, distribution and retail issues in Africa), the rate of the supply chain (distribution issues in Africa), of course business (working with business growth strategies) or the general rate management. In all of these courses, a series of cases can be used to illustrate the problems and difficulties of achieving low income customers in developing countries. "Hide
by Leif Sheblom, Winifred Karugu, Lisa Schuepbach Source: IMD 1 pages. Publication Date: September 3, 2008. Prod. #: IMD388-PDF-ENG
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