It illustrate the situation in July 2008. In spite of its success, its clients primarily go for short term promotions KasKazi. This creates a void and dry spells in the marketplace when a contract comes near its finishing time. Wanjohi’s appetite has escalated – he is taking in view the expansion into neighbouring nations such as the Uganda and Tanzania, and developing and promoting his own commodities.
Kaskazi Network Ltd – Distributing to the Bottom of the Pyramid (C) Case Study SolutionLearning objectives: The case series would be appropriate for a core marketing class (dealing with the marketplace challenge, and distribution and retail problems in Africa), a class on supply chain (distribution problems in Africa), an entrepreneurship class (dealing with business growth strategies) or a general management class. In all these lessons, the case series can be used to illustrate sophistication and the challenge of reaching low income clientele in a developing country.
PUBLICATION DATE: September 03, 2008 PRODUCT #: IMD388-PDF-ENG
This is just an excerpt. This case is about INNOVATION & ENTREPRENEURSHIP
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