IMD-3-2016 © 2008
Sjoblom, Leif; Karugu, Winifred; Schuepbach, Lisa
In the (A) case, students are presented to a young African business owner, Mr. Ng'ang'a Wanjohi. He sees a massive chance in the fragmented Kenyan micro retail market, consisting of 100,000 booths, mainly in low earnings locations.
KasKazi Network Ltd – Distributing To The Bottom Of The Pyramid (A) Case Study Solution
Knowing goals: The case series would be ideal for a core marketing course (dealing with the market obstacle, and distribution and retail concerns in Africa), a course on supply chain (distribution problems in Africa), an entrepreneurship course (dealing with company development methods) or a basic supervision course. In almost all these courses, the case scenarios succession can be utilized to show the obstacle and intricacy of reaching low earnings consumers in establishing nations54
Subjects: Africa; Kenya; Entrepreneurship; Distribution and retail; Supply chain
Settings: Kenya; Retail; 200 employees; 2000-2008
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