As for the Japanese market expands diapers, Kao management must determine its response to the introduction of new products by its two main competitors. Options include the launch of a new brand of premium price, or new low-cost brand, or increase in advertising and promotion expenses for the current line of diaper Kao. "Hide
by John A. Quelch, Amy L. Stern, Noriko Kameda Source: Harvard Business School 17 pages. Publication Date: September 18, 1990. Prod. #: 591012-PDF-ENG
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