In July 1992, Mr. Eu, director of Kanzen Berhad (KB), Malaysia, must decide whether to recommend the company's owner and CEO accepted the Pacific Dunlop Ltd. of Australia to create a joint venture in which Pacific Dunlop would buy 30% of households KB six subsidiaries in the mattress and bedding industry for RM 28 million. Since its founding in 1978 as Dreamland, KB grew faster and were highly profitable. Mr. Lim, however, had plans to expand into other businesses in Malaysia and especially in China. In addition, Pacific Dunlop was a product and process additional brands, and management experience, which had the potential to enhance the success of child size. "Hide
by Donald J. Lecraw, Lim Boon Source: Richard Ivey School of Business Foundation 17 pages. Publication Date: June 10, 1997. Prod. #: 97G004-PDF-ENG
Related Case Solutions & Analyses:
Personal Selling and Sales Management
Reputation in Online Auctions: The Market for Trust
Managing the Chicago Public Schools
Collaborating with Activists: How Starbucks Works with NGOs
Scenario Planning: Tool for Strategic Thinking
O.M. Scott & Sons Co. Leveraged Buyout
General Electric Co.: Preparing for the 1990s
Business Plan: Global Fleet Operations, Inc.
Doing Deals and Leading Teams at XAF Partners
Leading the Tata Group (A): The Ratan Tata Years
