Kameda Seika: Cracking the US Marketing Case Study Solution
Situational analysis:
SWOT Analysis:
Strength:
- Kameda was the first firm to launch the equipment during the manufacturing time which has been the main reason for the firm to be so successful
- Kameda’s reliable position as a leading firmholds its market share by about 30% for a time of 40 years.
- It has a different variety of items with more than 200 items available for the greatest marketing product.
Weaknesses:
- Although the firm shows to increase its business globally it does not have the incorrect startups that involve a lot of achievements.
- Despite being thebest marketer for the rice market, it also fails to become an important-vend or again.
- As an Asian brand, Kameda items in retail stores in the U.S are held in the Asian brand divisions which reflects customer persecution to it of being a lower brand.
Opportunities:
- The firmcansustain increased costs through financing in strategy and expectation of employee values.
- The firm’s key items allow it to give new benefits and products under the same name.
- Due to the increasing difficulties of U.S. consumers In terms of safe eating, rice-based products fit this method well and provide crucial chances to increase its revenue.
Threats:
- Increased element costs have improved the challenges facing the rice industry divisions which means home development and industrial additions continue to merge small producers.
- A restricted product categorycreates a threat to the firm in getting under threat while converting prices and conditions of supply.
PEST Analysis
Political
Obesity and health issues were increasing in the USA. The government was taking measures and making policies to reduce these health hazards. The use of sugar and fried items was increasing diabetes and obesity in the nation. So the government was promoting the use of organic food to maintain health.
Environmental
The use of heavy machinery has adversely affected the environment and the government wants to achieve the sustainability of the country so the government is appreciating the manufacturing machines that less damage the environment and use organic methods for manufacturing. Another concern was the packaging material of the product. Because more use of plastic packing will affect environmental sustainability.
Social
The social factor that effect Kameda was the taste of the consumers in the USA. People in Japan prefer to eat rice and other things made from rice due to high protein and low calories products. The change in taste was creating the demand shift in the USA.
Technological
Kameda had already invested in the technology to advance the manufacturing process. Moreover, the company was still planning for more investment. Healthy food was the demand in the USA, few peoples were allergic to peanuts and few were allergic to gluten use.
Factors to consider for increasing sales
Marketing
The marketing of the company was not that much strong. There was no marketing division in the company and no proper planning was done to market their product. Additionally,the company does not have the proper customer service. Though the company can invest in this option to increase sales. The main concern of the consumers was health and the company could communicate with their consumers through the advertisement, the low-cost option for the company was social media marketing and then the social media influencers to promote the products.
Market Share
The competitors and other Japanese in the USA were successful due to the low price strategy but Kameda was unable to follow this strategy due to high manufacturing cost, raw material cost, and retailing cost. The company had to invest in manufacturing and distribution plans to reduce the cost of the products and lower the prices to compete with the competitors. \
Customer taste and demand
Kameda was facing a decrease in the demands due to the health consciousness of the consumers. Management needs to introduce baking and air fry options to reduce the calories in the products and also should go for paper packaging, with innovative color combinations to reduce the environmental effect and achieve sustainability.......................
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