This case scrutinize the business strategy and the expansion of JWT China from the late 1990s to 2008. From offices in different areas of the country, JWT China grew into one of many biggest integrated communications businesses in China operating as part of the world's fourth largest marketing communications network. The case provides students with insights into China's advertising business and a thorough history of and the challenges for foreign and domestic companies operating within a very regulated media environment commanded by the Chinese government.
JWT China Advertising for the New Chinese Consumer, Chinese Version Case Study Solution
At exactly the same corresponding time, this case offers insights into the construction of the highly fragmented Chinese consumers market, exploring the socioeconomic differences in income and media access in addition to culturally driven consumer behavior across different regions and rural and urban areas. The case lets students explore how these trends might affect marketing strategies and JWT's advertisements in the future and the best way to evaluate the business expansion of JWT in China dealing with local and foreign competition.
PUBLICATION DATE: February 24, 2009 PRODUCT #: 814C16-HCB-CHI
This is just an excerpt. This case is about SALES & MARKETING
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