Just-Us Community Based Tourism Case Solution And Analysis, HBR Case Study Solution & Analysis of Harvard Case Studies

Just-Us Community Based Tourism Case Solution

JUDES was basically founded in the year 2006 by Just-Us and worked as a not for profit organization. This new plan was started by Just-Us involved selling of free trade policies to the global customers of the company. In addition to this, it also provides a variety of organic certified products in the most reasonable and affordable prices for local community, which was its pure mission.

In addition to this, the plan in order to promote the mission of the company, a huge amount of awareness sessions were conducted by the company in most regions of the world with the help of conducting various exhibitions and lectures to depict the benefits involved in free trade among the countries. The company plans to approach the idea of Community Based Tourism.

The Community Based Tourism significantly helped JUDES in meeting the mission because of its associated objectives,which include the low environmental impact as well as high local community benefits. With the help of this new idea, tourists are not only promoted to visit the local communities but also provided with an overnight room and the board. In addition to this, it also allows various knowledgeable programs to increase the awareness of local community’s culture and their tradition. Thus, it can be seen that the overall process helps JUDES in diversifying the income to help the local communities and to provide them with various job opportunities.

The table analyses are included as appendices.

Provide a written justification for your judgments.

Triple Bottom Line analysis can significantly help in achieving the sustainability of the business and to further achieve the growth possibilities of the business. A number of businesses nowadays are adopting this particular approach in order to evaluate their performance and to persuade the growth opportunities.

Economic Perspective:

From the 8 JUDES ethical consumer principles, the economic perspective includes the following, the first and the foremost is the transparency with which the true and fair financial statements are presented to the community and the other stakeholders of the company in order to gain the insight to operate efficiently to generate profit. The other very important factor in the ethical principle, which is included in the economic perspective that includes the direct trade,which significantly help the local communities in connecting them with the multi-national producers with which a reasonable price is used to do the overall trade.

Social Perspective:

The company provides a great focus on social issues, the first and the foremost step is its commitment towards human rights as well as non-violence. With the help of this approach, a huge amount of respect is provided to workers and other stakeholders of the company. In addition to this, the labors are empowered with decision making capabilities. Last but not the least, is the enhancement in the community with the help of these given factors which would also result in the increased quality.

Environmental Perspective:

In order to consider the environmental concerns, the ethical principles provide a variety of organic products to local communities, which are used to minimize the environmental issues for the overall life of the product. The efficient packaging is used which could significantly help in reduction of environmental issues. In addition to this, it also helps in the reduction of dangerous chemical effects on the goods........................

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Just-Us Community Based Tourism Harvard Case Solution & Analysis