The founders of Just Us! Coffee Cooperative (Just Us!) Involved in the process of strategic planning. Growing demand and acceptance of fair trade is good news for the industry and opens up many opportunities for Just Us!, But there are risks. Just Us! Likely to face increased competition in the market of the major U.S. retail coffee brands and Canadian brands supermarket, pressure on margins more brands as the crowd the shelves, and more competition for access to the sources of top quality food. Just Us! have to make a strategic choice and will have to develop a clear and focused marketing plan. "Hide
by Julia Sagebien, Scott Skinner, Monica Weshler Source: Richard Ivey School of Business Foundation 22 pages. Publication Date: January 3, 2007. Prod. # 906A27-PDF-ENG
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