Jonathan Miller appeared in September 2009 on "Shark Tank", in reality the ABC television show featuring entrepreneurs against the angel investors in the discussion of the value proposition for business and investment negotiations to win one of four sharks. He founded the company, Element Bars, manufacturer custom energy bars, required capital investment. Until the show, Miller considered several financing options available to entrepreneurs: loans and other debt and equity, each of which is assessed in the case. Miller was a good experience for different types of capital to use for this new venture, starting several companies in the past, and the victory in the Kellogg School of Management Business Plan Competition, Kellogg Cup in 2008. In the solution of Miller reject an investment proposal, he won on the television, and instead pursued a lower cost of capital. "Hide
by James Shein, Matt Bell, Scott T. Whitaker Source: Kellogg School Management 11 pages. Publication Date: July 1, 2011. Prod. #: KEL565-PDF-ENG
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