Noli Tingzon, newly appointed vice-president of the international division at Jollibee, the Philippines-based hamburger chain, faced with rapid expansion of operations in Asia Power in Competitive. Describes the case of a six-year extension Jollibee international stories and lessons learned to the company. Against this background, Noli must decide between the empowerment of New Guinea, Hong Kong and California. "Hide
by Christopher A. Bartlett, Jamie O'Connell Source: HBS Premier Case Collection 23 pages. Publication Date: July 7, 1998. Prod. #: 399007-PDF-ENG