Johnson Wax released a new hair conditioner for problem hair. Before making a commitment to test the market, they analyze the new product, using the form on the basis of the market pretest procedure called expert. Testing shows the product positioning, advertising and promotion of the idea that play an important role in the repositioning of the product. "Hide
by Darrell G. Clarke Source: Harvard Business School 29 pages. Publication Date: October 25, 1982. Prod. #: 583046-PDF-ENG
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