Johnson-Grace is a cash-strapped start-up companies negotiate a licensing agreement with America Online (AOL), a leading provider of online services in the United States. Johnson-Grace technology will allow AOL to transfer images to their customers faster than existing technologies. In addition to price, Johnson-Grace should consider whether to give AOL exclusive and should be encouraged AOL, to make equity investments in their company. "Hide
by Amar V. Bhide, Michael A. Santoro Source: Harvard Business School 7 pages. Publication Date: 02 Oct 1995. Prod. #: 396096-PDF-ENG
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