The case of an airplane of a neurosurgeon and his need for pilot training in the light of the new personal situation. This is one of a series of four cases, which will be used in value-based sales workshop.
This Darden study. "Hide
by Thomas Cross Source: Darden School of Business 2 pages. Publication Date: March 17, 2006. Prod. #: UV0641-PDF-ENG
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