Recovers business trip, John D. Rockefeller, the founder of Standard Oil and one of the most well-known business figures in history. Traces the beginning of his career as a retailer in Cleveland after his decision to enter the oil industry in the early 1860s with the creation Standard Oil. Emphasizes the critical decade of the 1870s and 1880s, when Standard Oil and more oil business grew on a hot speed. Told through the words of both scientists and first-hand participants, considers (controversial) Rockefeller strategy to achieve and maintain the market dominance of Standard Oil, its organizational innovation within the company, and his answers to many competitive threats. In addition, provides a close look at the life of the Rockefeller outside his office, including his role as husband and father. Closes with a modern analysis of the ethics of Rockefeller. "Hide
by Nancy F. Koehn, Katherine Miller Source: Harvard Business School 38 pages. Publication Date: February 5, 2007. Prod. #: 807110-PDF-ENG
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