The founder of a bricks and mortar kitchen accessories Jill's Table, retail store, is considering the expansion of her present information-based website to an ecommerce presence, but wonders whether the variables which have resulted in her present success can be replicated in the virtual universe.
Jill’s Table Digitizing a Retail Legacy Case Study Solution
Students are requested to develop decisions in relation to translating brand values from the real world to the virtual world; beating technical hurdles; handling design issues in terms of the user experience; developing a content marketing and digital advertising strategy, including social networking and email marketing; determining a pricing strategy; planning for fulfillment and yields; handling customer service and measuring performance.
PUBLICATION DATE: March 20, 2014 PRODUCT #: W14044-PDF-ENG
This is just an excerpt. This case is about SALES & MARKETING
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