Jill's table: digitizing a retail legacy Case Solution And Analysis, HBR Case Study Solution & Analysis of Harvard Case Studies

Jill's table: digitizing a retail legacy Case Solution

Introduction

Jill's Table was established in response to the challenge that was drawn upon Wilcox. Wilcox was a writer, and her profession was to write columns for the London Free Press. The connection of Wilcox's Jill and the Wilcox's writer is that she used to characterize the ingredients use din the recipe to her readers. Meanwhile, she was challenged by a friend that she could further expand her talent into the retail store business by utilizing the ingredients’ attributes which she use din her columns and by providing best accessories of the kitchen. She one combined the accessories, their designs, the stocks, the artworks, the measures to test the accessories at the store, and as a result that was the center of Wilcox's attention. Wilcox developed the street business of kitchen accessories to the small retail store. This progress of Jill's Table led to the expansion of the business. Moreover, the small retail transformed into a global giant that served from the accessories of the kitchen to the cooking classes. The retail store, hence, expanded by utilizing the global suppliers for kitchenware.

Case Analysis

SWOT Analysis

Strength

Jill's Table provides its customers convenience of buying accessories that are appropriate for the recipes. Moreover, Jill's proposed an environment of fascinating gifts which are useful to its customers, as the best–selling pizza stone comprises with tomato sauce, a pizza cutter and a pizza cookbook. The value addition to the products was contributed to the large extent to the sales of Jill's Table.

The prices of the products at Jill's were also reasonable as it used to deal appropriately with the suppliers. The supplies of Jill’s were also not ordinary, as they aredifficult to find.

The annual revenue of $2 million wasreported by Jill's Table. Moreover, Jill's Kitchenware has remained the greatest generatorof $500,000 to the sales per year. The specialty food included in20% revenue of Jill's Tableware generateda $300,000 sale whichwas 15% of Jill's sales. Moreover, Cookware enhanced 20% revenue whichwas 400.000 in a year, and the classes generated $200,000 per year to Jill's table whichis 20% of the total revenue.

Weaknesses

Jill's Table provides best services to the customers at retail stores. The customers are pleased with the value addition services of Jill's Table as well. However, with online business, it can become a hindrance to allocate the customers with the same services in a virtual environment. In a well-developed online market, Wilcox had to enhance the services whichcouldprovide convenience to the customers, as well as maintaining its customer services while increasing the demands on its online store. Hence, the quality of customer service was at a risk while dealing online to the customers.

Opportunities

Jill's Table created its pages on Facebook, Twitter and Instagram by 2013. The purpose of formulating the web service practices to the store was to interact with the customers in order to issue the business letters. The social sites afterward facilitated the different pictures of the specialty food, recipes, different arrivals of the stores and the events held at Jill's Table. Hence, Wilcox could rely on the existence follower ship on the current social activities of Jill's Table as its Twitter account consisted of 300+ friends as well as its Instagram page comprised of more than 400 followers.

Threats

For the online business of Jill's Table, the company competed against giant retailers such as Walmart and Canadian Tire. Many other online retailers provided online shopping of kitchen accessories. Moreover, the free shipping was also provided by them. Furthermore, Jill's offered personal care to the customers at the retail store which led to demolishing with web–based services..........

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