Describes the operational crisis for JetBlue Airways during a snow storm in the eastern United States in February 2007 and chronicles the immediate response airline. Provides details about the history of airline since its founding in 1999, during the crisis of February 2007, which has forced airlines to cancel more than 1,000 flights in six days. It also discusses the initial response to the crisis, CEO David Neeleman and his management team. Students are given the opportunity to evaluate this response in terms of its impact on relations with customers, prospects, and ongoing operations for JetBlue. "Hide
by Robert S. Huckman, Gary P. Pisano, Virginia A. Fuller Source: Harvard Business School 21 pages. Publication Date: August 15, 2007. Prod. #: 608001-PDF-ENG
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