Students are evaluated consistently and responsibly marketing strategy Amazon.com founder Jeff Bezos's. Bezos founded Amazon.com as an online retailer of books, and by 1999, the site also sells CDs, videos, used books, gifts and operated auction service. "Hide
by Mark Parry Source: Darden School of Business 17 pages. Publication Date: June 22, 1999. Prod. #: UV0319-PDF-ENG